I help clinics, studios and local service businesses get found on Google and AI search, turn more visitors into bookings, and prove what's working with real numbers.
| Book clicks | ▲ up |
| New clients | ▲ up |
| Named by ChatGPT | ✓ yes |
Ranking on Google only matters if people book once they land. I work on all three parts of the journey together, so nothing gets lost between them.
Show up when locals search for what you do, in Google, Google Maps and assistants like ChatGPT.
Clear pages, real photos, honest prices and a booking button people can't miss on a phone.
Every month you see which sources bring bookings, not just visits, and what we change next.
You work with me directly: the person who reviews your site is the person who fixes it.
If each new client is worth hundreds or thousands of dollars a year, a few extra bookings a month pays for the work many times over.
Physio, massage, chiro, dental and cosmetic clinics. Rebate wording, booking flows and copy written with Australia's health advertising rules in mind.
Free trials people actually book, timetables that read well on a phone, and photos that show your real coaches and members.
Quote requests and calls tracked from every source, so you know which suburbs and searches bring in the work.
UX for complex products, from seven years designing enterprise software: workflows, dashboards and design systems.
Most clients start with an audit, act on the quick wins, then move to monthly work once they see results. Fixed prices, agreed before we start.
One important page or your booking flow, reviewed in depth.
Your whole online presence, with a clear plan for the next 90 days.
Ongoing work on all three parts: found, chosen and booked.
| Also available | What's included | Price |
|---|---|---|
| Tracking setup | Google Analytics 4, Search Console, bookings and calls as conversions, AI traffic as its own channel, and a simple dashboard. | From $1,500 |
| Website build or rebuild | A fast, mobile-first site with service pages, online booking and tracking. Includes moving off Wix or an old site without losing your search rankings. | From $6,500 |
| Website care | Updates, backups, security, uptime monitoring and small changes, on WordPress or Cloudflare. | From $450/month |
| UX for software teams | Product and UX design for complex software: workflows, dashboards, design systems and usability testing. | From $1,400/day |
All prices in AUD, excluding GST.
You can stop after any step and keep everything you've paid for: the reports, the plan and the changes.
Send me your website. I reply with the three changes I'd make first.
A Quick Win Review or a Growth Audit, depending on how much you want looked at.
You make the changes, or I do. Quick wins first, so you see results early.
Steady improvements, measured against your baseline, with a report you can read in five minutes.
A one-therapist remedial massage studio with outstanding reviews, held back by an old Wix site, a confusing booking page and listings that didn't match.
The site was one page. Health fund rebates weren't mentioned anywhere. The booking page had duplicate menus and add-on descriptions with health claims the business couldn't back up.
Moved off Wix to a new multi-page site with a page for each treatment and condition: sciatica, neck and shoulders, lower back, headaches and sports massage.
Rewrote every session and add-on description, removed the duplicate menu and the unsupported health claims, and added rebate details.
Updated the business profile and services, replied to every review, and planned a steady schedule of posts and photos.
Marked up the site so Google and AI assistants can read prices, location, parking and FAQs.
Set up Google Analytics and Search Console, with book, text and voucher clicks tracked and AI assistant visits shown as their own channel.
The new site launched in mid-October 2026. Google takes a few months to settle, so the full before-and-after report on bookings and rankings is due in January 2027.
I'm a UX designer with seven years designing software, most recently enterprise products at Veeam. Before that I grew from intern to UX Lead at CT4.
I've also spent ten years building and running websites on WordPress and Cloudflare, and I've sold UX and conversion audits to clients worldwide.
I started my first business, an aquafitness studio, before moving to Australia. It had more than 100 clients within two months. So I know what it's like when the website is one of a hundred jobs on your list.
Now I bring the same methods used on large software products to local businesses in Brisbane: research what people need, design it, then measure whether it worked.
Anything else? Email me and I'll reply within a business day.
No sales call, no obligation. You'll get a short reply within two business days, with the changes I think would bring in the most bookings.